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Stats On The Telemarketing Industry

“The goal of the DMA is to discover and to thwart possible government regulation.”

-President of the DMA (Direct Marketing Association), DM News, October 22, 1990

  • Everyday telemarketers place “junk calls” to US citizens 148 million times
  • The telemarketing industry makes about $500 billion a year
  • According to the National Fraud Information Center, Americans lose $40 billion to fraud-based telemarketing
  • Investment scams net about $1 million an hour
  • 56% of the people targeted by the telemarketing industry are 50+ years of age
  • The normal American gets a call from a telemarketer two to three times a day
  • In 2000 the Direct Marketing Association reported receiving 3,789 telemarketing complaints in one 35-day period
  • 98% of 1.78 million responding to one on-line survey said telemarketing calls made them “angry”

The Federal Trade Commission (FTC) issued an amended Telemarketing Sales Rule (TSR) back on January 29, 2003. Not unlike the original edition that was issued in 1995, the new Rule gives effect to the Telemarketing and Consumer Fraud and Abuse Prevention Act. This particular legislation lets the FTC, as well as state attorneys general law enforcement, have the tools they need to combat telemarketing fraud, give consumers added privacy protections and defenses against unscrupulous telemarketers, and help consumers tell the difference between fraudulent and legitimate telemarketing.

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